MIB: How to Influence People (with an assist from Charlie Munger)

When psychology professor Robert Cialdini wrote his 1984 book Influence: The Psychology of Persuasion, he had no idea just how much influence “Influence” would have. The book sold 3 million copies in 30 languages. Not too long after publication, he received a package in the mail. It contained a personal note from Charlie Munger, Warren Buffett’s…

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