Dear Washington Post: Costco Carrying Orwell’s ‘1984’ Is Not A F**king Joke

Authored by James Holbrooks via,

“Next time you’re at Costco, you can pick up a jumbo bag of Cheetos and a copy of ‘1984.’ Doubleplus good!”

That’s how the Washington Post opened its quick little entry on Wednesday. Continuing, Ron Charles, editor of Book World for the Post, wrote:

“The discount store is now stocking Orwell’s classic novel along with its usual selection of current bestsellers.”

If the significance of the fact that a dystopian masterwork can now be purchased alongside a three-ton bag of cheese puffs instantly strikes you, it should. Strangely, though, Charles and the Post don’t seem to see it.

In fact, it seemed to be a joke to them. The entry closed in the manner it opened. With humor:

“Appropriately, Costco is offering a reprint of the 2003 edition of ‘1984,’ which has a forward by Thomas Pynchon. That reclusive satirist must love the idea of hawking Orwell’s dystopian novel alongside towers of discounted toilet paper and radial tires. SHOPPING IS SAVING.”

In the one and only instance Charles even approached something that could be considered commentary, he linked the surge in the book’s sales to “alternative” news items:

“Last month, amid talk of ‘alternative facts’ from the Trump administration, Signet Classics announced that it had reprinted 500,000 copies, about twice the novel’s total sales in 2016.”

Note Charles was certain to use the word “alternative” when mentioning Trump. Why? Very clearly, “fake news” is the man’s go-to phrase when speaking of the media. So why go with “alternative” instead? Hell, the Post itself was the driving force behind the “fake news” frenzy in the first place.

I could go on about how this is the Washington Post, corporate media juggernaut, attempting, rather pathetically, to poison the notion of “alternative” in the minds of its readers — or, I should say, what’s left of them — but that’s not really what this is about.

What it’s really about is journalism. The fact that “1984” is being sold at Costco, the fact that demand for the classic tale has skyrocketed, is significant. It’s societal. And journalists are supposed to write about things like that.

And what does the Post do? They make a joke of it.

This is an organization that, as recently as January, has been busted publishing false news stories. You would think that with its credibility among a growing division of society hanging on by a thread — at best — the Post would turn an event like this into social commentary. This was an opportunity to speak about a changing world.

But instead, the Post went for laughs.

Let it sink in, friends. George Orwell’s “1984,” a dystopian tale about a society being crushed under the boot of authoritarian regime,  is, once again, flying off bookshelves. To the extent that you can now get it at Costco. Let the significance of that truly dig in deep.

Meanwhile, the Washington Post is talking about Cheetos and toilet paper.

Credit Suisse: Customer Blowback Over Starbucks’ Refugee Hiring Spree Could Crush Same Store Sales

A few weeks ago we wrote about how the controversial decision of Starbucks’ CEO Howard Schultz to hire 10,000 refugees, a clear shot at the Trump administration’s immigration policies, seemingly backfired as his “brand perception” took a sudden and massive hit, a clear signal once again that coffee drinkers would prefer to not have a side of political propaganda with their $5 morning java (see “Starbucks’ ‘Brand Perception’ Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees“).

Now, Credit Suisse’s Restaurant team, led by Jason West, is warning that Schultz’s latest attempt to cram his political opinions down the throats of his customers could cause the company to miss upcoming same-store-sales estimates.

We have analyzed online “net sentiment” data (positive vs. negative online mentions) provided by NetBase to gauge changes in Starbucks’ brand perception. This follows recent media reports that SBUX’s decision to hire 10,000 refugees over the next five years could have upset some customers, perhaps negatively impacting sales trends. Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish from a run-rate of ~+80 (on an index of -100 to +100). Net sentiment has since recovered, but has seen significant volatility in recent weeks. While this is only one data point, the analysis leaves us incrementally cautious on SBUX’s ability to meet consensus US SSS forecasts, which call for SSS to accelerate from +3% in F1Q17 (Dec. qtr.) to ~+3.5% in F2Q and ~+5.5% in 2H17.


Potential impact to F2Q SSS: NetBase data show that net sentiment remained depressed for 10 days in late Jan. and early Feb. and was particularly volatile through the remainder of Feb. We see potential for a scenario in which US SSS slowed for a few weeks following news of the refugee hiring initiative, negatively impacting full-quarter SSS by ~70-80bps under a reasonable bear case. This assumes that (1) SSS during the initial 10-day stretch were ~flat, (2) SSS averaged +2% during the remaining 3 weeks of Feb. (when net sentiment saw particularly high volatility) and (3) SSS during the rest of the qtr (Jan. and Mar.) average +3.5% (in line with consensus forecasts for F2Q), putting F2Q US SSS at ~+2.8%. We caveat that we found little to no correlation over longer time periods between the net sentiment data and US SSS. However, in our past work on Chipotle (CMG: Neutral), we found that large and sudden spikes in net sentiment coincided with similar shifts in SSS trends.



For those who missed it, here are some excerpts from the politically charged message drafted by Schultz to his employees with “deep concern and a heavy heart”:

I write to you today with deep concern, a heavy heart and a resolute promise. Let me begin with the news that is immediately in front of us: we have all been witness to the confusion, surprise and opposition to the Executive Order that President Trump issued on Friday, effectively banning people from several predominantly Muslim countries from entering the United States, including refugees fleeing wars. I can assure you that our Partner Resources team has been in direct contact with the partners who are impacted by this immigration ban, and we are doing everything possible to support and help them to navigate through this confusing period.


Hiring Refugees: We have a long history of hiring young people looking for opportunities and a pathway to a new life around the world. This is why we are doubling down on this commitment by working with our equity market employees as well as joint venture and licensed market partners in a concerted effort to welcome and seek opportunities for those fleeing war, violence, persecution and discrimination.  There are more than 65 million citizens of the world recognized as refugees by the United Nations, and we are developing plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business.


Building Bridges, Not Walls, With Mexico: We have been open for business in Mexico since 2002, and have since opened almost 600 stores in 60 cities across the country, which together employ over 7,000 Mexican partners who proudly wear the green apron. Coffee is what unites our common heritage, and as I told Alberto Torrado, the leader of our partnership with Alsea in Mexico, we stand ready to help and support our Mexican customers, partners and their families as they navigate what impact proposed trade sanctions, immigration restrictions and taxes might have on their business and their trust of Americans.

Unfortunately, Schultz quickly found out the hard way that while most adult-aged Americans can agree that they like coffee, roughly 50% disagree with his leftist political opinions.

Meanwhile, the only folks that don’t seem to be noticing the controversy surrounding Starbucks’ latest mishap are the company’s shareholders.


Miley Cyrus & Ariana Grande: Don’t Dream It’s Over

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