Why B2B CMOs Need To Demonstrate Social Media Savvy To Build Credibility

I recently interviewed Margaret Molloy, Global CMO and Head of Business Development, at global brand strategy, design and experience firm Siegel+Gale, for my CMO Insights Series (see here). In addition to having 20+ years of experience in marketing B2B firms, Molloy (@MargaretMolloy) has also become a leading influencer of CMOs on Twitter (see here for the full list of influencers), landing in the #6 spot of all top influencers on twitter. I followed up to get her insight regarding how she has been particularly effective at developing a strong social media presence; her thoughts are below.