Why Open Beats Closed

The problems we need to solve today are so complex that no one likely to be have more than a small piece of the overall puzzle. That’s why open systems are no longer a choice, but an imperative.

Google aims to connect display and TV ads to store visits

As the mobile phone has become nearly ubiquitous, consumers paradoxically have become harder for marketers to reach, at least in a coherent way. Now consumer attention is split among innumerable apps, websites and devices that still include computers, television and, of course, physical stores. On Monday morning at the annual Advertising […]