This is a rather cheeky point being made by Matt Ridley, that government funding of science and research doesn’t in fact find very much. And given that it doesn’t in fact find very much it also doesn’t thus lead to much innovation. What we find, in fact, is that government […]
It’s entirely true that Iceland has successfully been jailing bankers for their part in the Great Crash of the financial markets and then of Iceland’s economy. And this is leading, as of course it would, to people on the left shouting about how if Iceland can do it then why […]
Move over, Leo Tolstoy. Vladimir Putin has just come out with his own version of War and Peace. Though unlike the Tolstoyian version, Putin has so far no allies in what he declares is his attack on terrorism and the bombing raids over Syria since September 30. What if he’s the only one getting it right in the war with ISIS?
Reynaldo has a tough decision to make. He has to choose between Angie and Geetah, two highly-qualified candidates for the same job. How would Reynaldo make his decision?
Brock Lesnar vs. The Undertaker at WWE Hell in a Cell is a chance for the WWE to do what it should have done at SummerSlam.
In a rather unsettling move the original writing team for the upcoming Ghost in the Shell live action movie has been replaced by Jonathan Herman, who recently penned the screenplay for Straight Outta Compton.
One of the most common growth strategies marketers employ is a brand extension. Whether it’s extending a line of products, like Coke to Diet Coke, or extending a brand outside of its core category, like Arm & Hammer Baking Soda to A&H Deodorant, brand extensions are a commonplace effort designed to help increase relevance among consumers and drive growth.
While the concept of extending beyond a core format or business model may seem simple, it usually ends up being a very complex decision that impacts the entire enterprise. To learn more about the challenges, process and learning associated with extending a brand, I turned to Anne Pritz who is in the midst of leading a brand extension effort as CMO of Sbarro, the world’s sixth largest pizza chain with over 800 eateries globally.
Blake wonders whether there’s room in the business world for emotions. Liz Ryan spells it out
Well-functioning corporate communities and positive group sentiment are the foundation of the modern workplace. They gather and focus the energies and resources of business organizations in the pursuit of corporate goals. Yet the skills required in fostering these communities are rarely stressed in business schools and textbooks. As discussed in the […]