The essence of a political campaign all boils down to marketing – the ability to convert insight about the voters and competitors into a superior strategic position and plan that provides real value for voters and gives your candidate a superior position in the marketplace. When conceived and executed flawlessly, the result is more votes. To better understand what it is like to market a politician, we talked to Tim O’Toole, Co-Founder of POOLHOUSE, a non-traditional ad-agency with extensive experience helping craft Republican political campaigns. They will work on a number of campaigns during the 2016 cycle, with a notable one being Marco Rubio’s bid for president.
The speed at which the British economy is growing is increasing, the Confederation of British Industry says.
While the idea of “scientifically engineered” solutions sounds attractive, we should remember that science isn’t about certitude, but skepticism. There is never a magic formula that can solve all our problems.
Are you leaving out powerful stories that could make your resume more exciting than it is? Here are ten kinds of career triumphs most people leave off their resumes for no good reason!
Gregory has had it with endless recruiting pipelines and hiring processes where 12 different people are told “You’re a finalist.” He decided to take his career into his own hands — and here’s what happened!
The Pelicans hired one of the top offensive coaches in the NBA to get the most out of Anthony Davis, their talented center who is considered a future MVP.
For all the advances marketing has made in targeting consumers with campaigns, and even predicting their behavior, they still don’t have the full picture of consumers and how they make decisions about what to buy.
Software acquisition is going from purchase to rental. Every transaction is becoming a “relationship.” But we don’t need another monthly bill.
Most of us drive as if we can stop on a dime – try, 4.2 football fields. That’s how far it takes the average driver to come to a complete stop from just 60 mph, according to a recent study from Progressive Insurance, just in time for the summer driving season. Those […]