Nielsen has just published its latest quarterly report of American media consumption. It is significant that after many years of calling this study the “Cross Platform Report” they now call it the “Total Audience Report.” Why? Audiences Everywhere. Nielsen suggests that advertisers and media companies need to get over themselves, stop whining about platform […]
When Kahneman and Tversky were developing their Prospect Theory (1979), digital data, the internet and consumer interactivity were generally “pie-in-the-sky” concepts, dreamed about by many but, applied by a precious few. Even when Kahneman introduced his concept of “System 1 and System 2 Thinking” (2011) automation and dynamic user data […]
The IRS approach to the taxation of crypto currencies like Bitcoin may turn into an accounting nightmare for all but the most casual of users.
One-syllable words that can make the difference between traveling and traveling well.
The power of apology: turning dissatisfied customers into fans and advocates.
Advice from the experts regarding how marketers can make the most of 2015.
A heated battle for the chair of the Senate Budget Committee between Senator Jeff Sessions (R-AL) and Senator Mike Enzi (R-WY) is underway. While Sessions is the ranking Republican on the Senate Budget Committee, Enzi claims he technically holds seniority over Sessions with regard to committees since he won the […]
Hong Kong native Alvin Tse left home in 2006 for Stanford University, where holds an undergraduate degree in management and engineering. Like many in Silicon Valley, he had an early passion in life for entrepreneurism. In 2009, he co-founded ThinkBulbs Inc., which developed two popular photography apps and was acquired […]
Father-son team at Motherson Sumi takes on an industry’s ups and downs.