Black Friday Backlash: Real Deals Or Just A Marketing Scam?

Walmart made headlines last week by announcing its Black Friday specials would be extended from one day to five, beginning Thanksgiving morning and going through Cyber Monday. Other retailers seek to usurp purchases that would otherwise go to competitors with Black Friday presales. With specials beginning weeks before its official […]

[Video] The 10th Annual Forbes CMO Summit: Highlights

More than 100 CMOs from some of the world’s leading companies attended the 10th Annual Forbes CMO Summit at the Ritz-Carlton in Naples, Fla., this month. The theme of this year’s invitation-only conference was a nod to the challenges–and opportunities–that CMOs face in a technology-enabled, data-rich, fast-moving world: “CMO Next: […]